Genre paragraph

Genre paragraph:

“Genre is a way of categorising texts through style and form” – after having read this definition of the genre theory I believe my music video is quite unconventional as it is probably not what the audience would expect from a dance genre song. This is first seen in my music video as my media text does not follow Godwin’s belief that music videos demonstrate certain characteristics, for example in a dance genre music video the audience would typically expect to see some form of clubbing or dancing, however I have not used any of this in my video. As well as this, I decided to follow a complete narrative based style and did not include any form of performance. This is slightly more conventional to this specific genre, although sometimes the artist is seen in the video.

I believe my music video is also unconventional as the present day scenes have been edited to be black and white, and are based on how upset the protagonist is that she and her boyfriend have broken up. The song itself may seem asynchronous as it is very upbeat and happy and contrasts against the sad shots, however one Calvin Harris’ first music videos was quite dark like parts of mine, which can be seen in his video “I’m Not Alone”.